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BRANDING
& research
FOR WOMEN
Move The Needle?
She is The Needle.
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Take a brandlife journey
Why
Marketing With
Women Is Key

Women influence or make 85% of all consumer packaged
goods purchases, yet
90% of women still feel marginalized by advertising. That’s a problem. You need to engage her differently to earn her influence and purchasing power. The key is understanding that women are different than men. We help brands navigate the differences to make meaningful connections with female audiences, creating brand loyalty and motivating purchases.

 
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Here’s the bonus. Effectively marketing with women can help change the female narrative. A new narrative creates a societal shift that’s good for her and your business. Win-win. We dig that!

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Women

do not respond authentically
within formal research
environments

Our Happy Clients

Emily’s dynamic and unique brand building journey helped us uncover key and actionable insights and united our team, making a shared brand vision possible and achievable. The workshops were engaging, productive and a lot of fun! We got brand building and team building in one.

Lynn, Vice President, Group Publisher, Canadian Living

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